Water Violet: The perfect pink with a hint of wintry coolness in the undertone. This delicately composed shade evokes translucent flower petals scattered on the surface of a stream: subtly bright, soft, mysterious. This is a beautiful new take on a your-lips-but-better hue, incredibly wearable yet subtly transformational.

We particularly love wearing this shade softly diffused; apply directly from the bullet, and blur at the lip line with a few gentle swipes of your fingertips.